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| Who are Azlan? |
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Azlan, the Enterprise Division of Tech Data Corporation, is the leading value-added distributor of networking, communications, midrange enterprise server, storage and software solutions in Europe. We are a trusted partner for enabling fast, cost-effective pan-European distribution of products and solutions for leading vendors including: Cisco, IBM, HP, several market challengers, and new solution enablers complementing the product and service portfolio. |
| Delivering Value |
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Azlan provides a full spectrum of additional value creating services including: channel enablement and activation, partner marketing and sales support, training and certification, product pre-configuration, solution building, and financial service programs. These have been specifically designed to assist vendor and reseller partners in developing their customer relationships, while taking advantage of new opportunities.
Becoming part of Europe's leading distribution organization, Tech Data, in 2003, has provided rock solid finance, and a best in class operational platform for Azlan to drive, scale, and excel in delivering this partner engagement based value. |
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| Unique "Reach and Focus Model" |
Beyond supporting and expanding Enterprise specialist business practices, vendors and partners are also looking for ways to capitalize upon the SMB growth opportunity. Tech Data as a group is uniquely positioned to help partners execute in this space by interlinking the Tech Data 'classic' broadline and Azlan go to market models, leveraging reach provided by Tech Data, and focus provided by Azlan.
 Vendors can access the reach of more than 90,000 resellers purchasing from Tech Data in Europe, thereby providing a highly efficient and fully e-commerce enabled engine for scaling high numbers of transactions. Partners can then leverage Azlan experts for broad based channel marketing, coupled with the identification and activation of high potentials and rising stars.
Tech Data resellers benefit from being encouraged, trained, and supported to deliver more complex technical solutions and improved service to their customers. Existing specialists working predominately with Azlan can leverage Tech Data services and the wider product portfolio to scale and increase their share of wallet in new and existing accounts. Therefore, by interlinking both models, Tech Data and Azlan can uniquely deliver "reach and focus", enabling local resellers to provide their small and medium business customers with cutting edge technologies designed to enhance business competitiveness and productivity. |
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For further information contact our Azlan team
0871 880 3800
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